Anyone can be a fashion influencer on YouTube, not to mention you. If you have a style you love and the confidence to show it off, you're already ahead of the game. But a great fashion sense alone isn't enough to drive engagement. 

Editing is crucial to making your fashion videos aesthetically appealing. You need more than cutting and trimming your footage. Color grading, typography, and other editing aspects are no less important.

Don't stress yet. It's easier than you think. We'll explore six ways to edit YouTube fashion videos to gain more views. Better still, these tips are beginner-friendly!

Choose the Right Editing Kit

Before you start editing your video, you'll need the right tools. For beginners, picking the right software can make a huge difference. 

If you're using Windows, programs like Adobe Premiere Pro or DaVinci Resolve are great choices. Premiere Pro is more user-friendly, but DaVinci Resolve gives you pro-level tools for free. 

Meanwhile, Final Cut Pro is a favorite among creators if you're a Mac user. It may have a learning curve before you finally get the grip of it. If you want something simpler, iMovie can help you get the job done.

These editing tools share similar basic capabilities, such as cutting clips, adding music, and creating cool transitions. Pick the one that fits your budget and comfort level, and you're good to go.

Edit with Color Grading for Aesthetic Appeal

If you see videos appearing in YouTube trends, they always have color grading for that extra professional touch. In a nutshell, color grading is like applying a filter but with way more control. You can manually adjust the colors to be super precise to create a cohesive, polished look.

Certain hues can really set the mood of your video. Warmer tones, for example, create a romantic, cozy vibe, while cooler, bluish tones can make your content feel trendy and sophisticated.

When color grading, you must tweak brightness, contrast, and saturation to find the tone that feels uniquely you. Remember how you tweak those color aspects so you can use the same recipe for other videos to make a consistent look.

Add Sounds or Trendy Music

Music can make or break your video. Be careful when choosing soundtracks or songs to complete your fashion content. You can think about the energy you want to bring. Is it upbeat, chill, or soft-romantic?

Popular YouTubers often sync their cuts to the beat. This approach makes transitions smoother and the overall video more engaging. But wait, before you add the beat, make sure to use royalty-free music. 

You can also subscribe to a service like Epidemic Sound or Artlist for trendy and exclusive tracks. If you like, you can add subtle sounds, like a swoosh for a transition or a click when you change outfits.

Add Text and Graphics If Possible

If you like the stylish concepts, animated video and graphics are the cherry on top of your video. They do look cool. But beyond that, they also guide your viewers and add extra context. 

For example, you can add text pop-ups to display outfit details, prices, or even cheeky comments to keep things fun and interactive. If you're new to this, use free platforms like Canva and Placeit to make text and graphics easily.

Export for YouTube Optimization

After all that hard work, it's time to make sure your video looks its best on YouTube. When exporting, aim for 1080p (or higher if possible) to keep the quality sharp with MP4 format.

Next, you need to optimize your file size so it doesn't take forever to upload. A YouTube export preset can help you make sure you hit the right balance between file size and video quality.

Add a Story with Your Edits

A video without a storyline is somehow missing something. Before editing, you may create a concept for your fashion video, such as trying a specific fashion style or showcasing your lookbook throughout autumn.

Cutting and transitioning play a big role in framing your storyline. Make sure you provide seamless, crack-free video that can engage audiences. A thing to avoid is don't leave them hanging with random pauses or awkward jumps.

Consider adding a voice-over to support your video. Your voice narrating the video can help audiences grasp and understand the concept of your fashion style. You can make it humorous or emotional to keep audiences engaged.

Takeaway

At first, editing your fashion videos might seem overwhelming, but with the right approach, it will become second nature. The above tips can help you polish every detail and make your content stand out.

If you're new to editing videos for YouTube, don't aim for perfection right away. The more you edit, the better you'll get, so don't be afraid to experiment. As you go on, build consistency and a recognizable brand for your channel.

Andre Oentoro is the founder of Breadnbeyond, an award-winning animation video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).